Inpatient volumes are declining across the country and, coupled with reimbursement reductions, are understandably the source of much anxiety in the C-Suite. Many systems respond to volume declines with advertising campaigns aimed at improving their “brand” or reputation. As enticing and exciting as these campaigns might be, these efforts to create predictable growth in the short run are most often lacking. What does work effectively to create predictable growth is a much more tactical “on the ground” effort. And this requires a deeper understanding of the referring physician community, clarification of the roles of those assigned to the work in the field, appropriate training and a customer relationship management tool.  Read how we did it.

Download PDF:  How to Increase Volumes with Physician Engagement